Fonts Planning

In the context of fonts in cinematography and film, The type of font that is used in a film is important and essential to the audience as it gives an impression of the film and its genre. The text is normally shown in the opening to show the director and other crew of the film respectively. For example in the film Fury It has a large yellow title that is shown to have been "War-Torn", this is shown by the amount of smudges and scrapes on the title to signify the impact of war.

Throughout the world of film,  nearly every major film in the past century have a unique or symbolic type of text that is used to con-notate the atmosphere and the role of the film in its selective genre. A good prime example could be The Fast And The Furious. The title clearly indicates its a high-adrenaline action packed car film.

The design of the title could use different types of text to express the film type, For example in films where their are sequels, they mostly continue the same type of font and text to give the film an image and well known to the audience and is used as an identity. For example the harry potter franchise has the unique harry potter text to show the iconic title and become recognisable to the audience.